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How To Get Google Adsense Approval | Fix Valuable Inventory: No Content Error


How To Get Google Adsense Approval | Fix Valuable Inventory: No Content Error

How To Get Google Adsense Approval | Fix Valuable Inventory: No Content Error
(Last Updated On: August 21, 2022)

Do you want to monetize your blog with Google AdSense? Is your blog being rejected by Google AdSense again & again? Don’t worry, you’re in the right place. We will guide you Why your blog is being rejected and How to get AdSense approval.

The Adsense is the most popular advertising program by Google. Once Google AdSense approves your blog for monetization you can display Google Ads on your blog and make money.

Most of the bloggers and web publishers soon after creating a blog apply for Google Adsense without reading the requirements and Google Publisher Policies, as a result most of the applications are rejected again-and-again by Adsense saying, “Valuable Inventory: No content”.

So let’s see how to get rid of this error, What are the root causes of  “Valuable Inventory: No Content” and How to get AdSense approval.

In simplest words this error “Valuable Inventory: No Content” tells you that your website does not have enough content or your website content is irrelevant means not suitable for displaying Google ads. With this error, Google Adsense also lists suggestions as well like how to prepare your content that will be compliant with Google Publisher Policies.

Most of the bloggers and web publishers always in hurry to apply for AdSense and don’t even bother to read Google Webmaster Guidelines & AdSense Policies thoroughly.

This is what it says and suggests to read:

“Valuable Inventory: No content

As stated in our Program policies, we may not show Google ads on pages or apps with little to no value and/or excessive advertising until changes are made. This includes hosted ad pages or pages or apps without content.

For more information, review the following resources:


Most Probable Causes Of Rejection

With “little to no value” or “no relevant” content means that the content of your blog does not offer any value to advertisers. You’re not creating high quality content and not focusing on delivering the best possible user experience to visitors.

Your content is not original means you have copied or copying from somewhere else.

You don’t have enough content on your website means your website doesn’t have enough posts or articles.

Your textual content is little and it is mostly comprised of images, flash and videos.

You are using low-quality and unprofessional thumbnails in your blog posts.

  • Here is one such example of low-quality and poorly designed thumbnails.
How To Get Google Adsense Approval | Fix Valuable Inventory: No Content Error | Low quality thumbnails


Best Online Free Graphic Design Tool


Important pages are missing or not been created like Privacy Policy, Disclaimer, About Us, Contact Us, etc.

Your website traffic is very poor and not bringing organic traffic i.e traffic from search engines such as Google, Bing, etc.

You are not following the Google Webmaster Guidelines for creating content.

Your theme is not responsive or not suitable for displaying ads. Responsive means your theme should be compatible on any device such as desktop computer, tablets and smartphones.

You are not using a quality theme or you have customized your website in a way that it is all messed up.

Always remember that building a high quality website/blog needs efforts, time and consistency. This is what AdSense expects from you before you apply to AdSense Affiliate Program.

Your efforts and seriousness should be clearly visible on your blog.

Here are some examples of non-professional blogs. Just imagine why an advertiser registered with AdSense would like to display its ads on such low quality blogs.

Example 1: Homepage
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | Unprofessional website
Example 2: Homepage
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | Unprofessional website 2
Example 3: Homepage
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | Unprofessional website 3
Example 4: Item Page / Detail Page
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | Unprofessional website 4


How To Get AdSense Approval?

Here are some of the best practices, tips and guidelines for getting AdSense approval:

Create a content that adds value to advertisers. Write high-quality, relevant, original and unique content by keeping users/visitors in mind. Ask yourself, is your content providing any value to visitors or you are just writing for yourself?

Fill your blog with quality content. Make sure the quantity of textual content should be more than the images, flash and videos. The quality content drives organic traffic to your website.

When people start new blog most of them copy content from other blogs and affiliate websites, and paste into their articles. Remember that Google is more smarter than you. Such content never ranks and index in Google. Every single day Google puts billions of such posts to spam.

Make sure not to breach Google Publisher Policies.

Follow the SEO guidelines when your write content. Use Heading tags, Add enough space between images and text, Don’t write lengthy paragraphs, shouldn’t be longer than 3 to 4 lines, Font-Color shouldn’t be vague, Font-Size should be appropriate, Use optimized images, etc. These things will add quality to your blog posts and will give good user experience.

Don’t use one thumbnail for more than one blog post. Try to create relevant and quality thumbnails. Avoid writing unnecessary text on them. The text shouldn’t be too large or too small. Always create thumbnails of equal sizes i.e width and height of every thumbnail should be the same.

  • This is one such example of blog with quality thumbnails:
How To Get Google Adsense Approval | Fix Valuable Inventory: No Content Error | High quality thumbnails


Most of the experts suggest at least 20 quality articles to be posted on your blog and should be indexed in Google before you apply to Google Adsense. Use the Google Search Console or copy and paste the URL’s of your blog on Google to check whether they have been indexed or not.

Don’t forget to create important pages like Privacy Policy, Disclaimer, About Us, Contact Us etc. If you don’t know how to create these pages, you can create online as well.

Submit your Sitemap to Google Search Console, so Google crawlers will crawl all your posts.

Make sure to create pages and accounts of your blog on popular social media platforms like Twitter, Facebook, Instagram etc, and try to engage some audience.

Be consistent in posting. Try to post some quality articles per week. The more you are consistent higher the rate of approval because Google does not encourage those blogs where there is inconsistency in posting articles. Consistency is the key to success.

Use responsive and professional AdSense Ready themes for your blog/website. Sometimes AdSense rejects your website for poor layout and design. You can find plenty of themes for any niche here:


Here are some examples of ads ready professional themes for blogging:

Example 1: Homepage
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | professional website 1
Example 2: Homepage
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | professional website 2
Example 3: Item Page / Detail Page
How To Fix Valuable Inventory: No Content Google Adsense Error | Google Adsense Approval | professional website 3


Don’t Hurry

When you create a blog don’t look for applying to any affiliate program unless until you don’t find the exact niche of your blog and don’t bring some organic traffic i.e traffic from search engines such as Google, Bing, etc.

Besides Google Adsense if you apply for some other affiliate program like CJ Affiliates, Amazon etc, they will give you a certain time period to produce sales to qualify for their programs. If you fail to produce sales your affiliation will be terminated.

So read about blogging, affiliate marketing, SEO, Google Analytics, keyword research, etc. All these things will help you to bring good traffic to your blog. Once your blog brings traffic then apply for affiliate programs to earn money.

Have a look on these articles related to Google AdSense:


In order to learn:
  • How To Write An Ideal Blog Post
  • How To Grow Blog Traffic
  • How Long It Takes To Get Traffic & Earn An Income – Timeline


Go through this article and read above 3 topics: How To Start A WordPress Blog & Make Passive Income Online 


If you like this post then don’t forget to share with other people. Share your feedback in the comments section below.


Meer Basit is the founder of Meer’s World. He’s been running the show since launching the blog back in 2018. By background he is a computer scientist. Primarily, he creates content around blogging (WordPress, Blogger, Tumblr), SEO, affiliate programs, earn-online, reviews, eCommerce, & technology. He has got years of professional experience in web programming, computer programming, databases, data warehousing, & transcription. In general, he likes traveling, gardening, creating TikToks(@iammeerbasit), watching movies, is a passionate cricketer, creative writer, and a GSD lover.



  1. Tim

    September 22, 2020 at 2:17 pm

    So, I have a question. After using AdSense for years, I got the "Valuable Inventory: No content" violation on my frontpage, and it is the only page that is affected. Like most frontpages, it provided little more that previews to the most recent articles on the website, but this has not been an issue before. Since nothing have changed, and AdSense is not giving a specific reason for the violation, only links to general information, it seems I am left with no alternative but to remove ads from my frontpage. Do you have any ideas what triggered this? Is this just me or are all frontpages going to be hit by this?

    • Meer Basit

      September 23, 2020 at 5:24 am

      Please share your website link.

  2. Tim

    September 30, 2020 at 1:02 pm

    Sorry so long to get back. The link is I stopped ads from showing on the frontage and the violation was resolved. The site's layout has been the same for years without an issue.

    • Meer Basit

      September 30, 2020 at 8:25 pm

      Your site is down dear. 1020 Error there.

  3. Tim

    October 1, 2020 at 1:33 pm

    That error code signifies that you were blocked by Cloudflare for security reasons.

    • Meer Basit

      December 30, 2020 at 5:26 am

      Your content niche is fine. Your layout might not be suitable for displaying ads.

  4. John Wick

    February 4, 2021 at 6:41 am

    your article is very good. Adsense is not displaying ads in my website ( )

    • Meer Basit

      February 5, 2021 at 5:28 am

      Your site seems to be low quality. Your thumbnails take lot of time to load. Make sure that your website theme is AdSense friendly.

  5. Sagar sharma

    February 15, 2021 at 3:27 pm

    on my google adsense account it is showing valuable inventry: no content error. How can i fix this? My website link is

    • Meer Basit

      February 16, 2021 at 5:30 am

      Sorry to say, but you have a very ordinary website theme not suitable for displaying google ads & also it is non-responsive means not suitable for mobile devices. You need a professional website theme. You can see here how professional responsive themes for job portals look like:


    March 4, 2021 at 7:07 am

    Bro my blogger is not adsence approval plz help me in adw3nce approval
    My blogger problem is that inventory no content
    Blogger post is 29 post

    • Meer Basit

      March 5, 2021 at 5:31 am

      Look at your website dear, why AdSense will approve your website? There are no shortcuts for getting approval from AdSense? We have thoroughly mentioned each and everything in this article. Do you think that copying content from other websites makes you a blogger? All your content is copied!

  7. World2X

    March 8, 2021 at 1:45 pm

    Hello bro I have applied for AdSense 2nd time but rejected today i used blogger and my website is about 4months old but Google AdSense says valuable content my website has about 72 posts and all of them are unique i have checked plagiarism 100 unique then why i am not getting approval link ( check and tell me the problem plzzz plzzz i am a poor student plzz check thoroughly thank u

    • Meer Basit

      March 8, 2021 at 11:32 pm

      (1) Your website name is missing and logo is very small (2) I don’t know whether you content is original or not, it looks like it is copied from different places (3) I am not sure whether AdSense accepts blogs with non-standard URLs or not like”” (4) Have you connected your blog to Google Search Console & Google Analytics (5) Check whether your blog posts are indexed in Google or not?

  8. World2X

    March 9, 2021 at 4:09 am

    Bro my content is original many articles are indexed by Google and all of my articles are indexed by bing,yahoo and yandex i have checked the plagiarism on all articles my site is connected to Google search console but not with Google analytics bro plzzz suggest me a good name for my website i am new blogger.. thank u.

    • Meer Basit

      March 9, 2021 at 10:34 pm

      Not all your articles are indexed in Google, Google should matter more to you as compare to Bing, Yahoo, etc. Your website name can be your domain name like World2X. It is better you should choose your name because you know your website more than anyone else.

  9. World2X

    March 9, 2021 at 5:00 am

    bro i have connected my blog to Google analytics

    • Meer Basit

      March 9, 2021 at 11:35 pm

      How much traffic your website brings per day?

  10. World2X

    March 10, 2021 at 6:38 pm

    about 50 to 100 sometimes less sometimes more

    • Meer Basit

      March 10, 2021 at 10:36 pm

      You have posted 72 articles and traffic is only 50 to 100 views/day, means on average you get only 1 view per article. Traffic is too low dear. Even if your website is approved you will earn hardly few cents per day with this traffic.

  11. World2X

    March 10, 2021 at 6:39 pm

    So bro what should i do now give me suggestions should i give up or carry on ??

    • Meer Basit

      March 10, 2021 at 11:38 pm

      No! Don’t give up, everyone make mistakes. Review your website and content again and again (1) You have written 72 posts and still you are using shocking colors for headings! (2) Write content in small paragraphs, shouldn’t be more than 2 to 4 lines (3) Your content font size should be at least 16px and color shouldn’t be vague (4) There should be proper spacing between headings, lines and images (5) Don’t you review your articles! how bad they look (6) AdSense needs quality, you can’t make Google fool (7) Read AdSense policies for publishers again and again, you will get all your answers (8) Change the author image, use some decent picture, such pictures are prohibited. Are you a girl or a boy :)? (9) Blogs with single niche are easy to maintain, rank better in Google and earn good money from affiliate programs as well. You have a multi-niche blog (10) Are you sure AdSense accepts blogs with “.blogspot” URL?

  12. World2X

    March 11, 2021 at 3:55 am

    I don't know bro whether Google accept blogspot url or not ok thanks bro i will make my blog better and reapply after sometime because most of my articles are on science and technology so i am going to change it science and technology niche.bro i have no credit card to buy a domain where r u from can u buy a cheap domain for me i will señd u money in advance using jazzcash or easypaisa i am from Pakistan.thanks bro

  13. Webswisdom

    March 15, 2021 at 9:19 pm

    Yes I have seen a website with the subdomain "blogspot" that is accepted by Google ads, I can't just remember the website address right now. And I am sure.

    • Meer Basit

      March 16, 2021 at 9:40 pm

      Yes, I think AdSense has changed its policy. It accepts blogs with the subdomain “.blogspot”, but it is better to have a custom domain.

  14. Shantanu Kumar

    March 21, 2021 at 6:15 am

    I also got no content issue from Google AdSense this morning.
    I have written 44 articles.
    Can you check and tell me what could be the possible issue with my blog

    • Meer Basit

      March 21, 2021 at 7:42 pm

      Your blog seems to be a decent one. You are doing things right, it should be approved. Is your content original?

  15. Shantanu Kumar

    March 30, 2021 at 2:47 am

    Yes! Most of my blogs are original, Initially I copy pasted some elements but not anymore. I write original content out of my expertise as I've learned there are no shortcuts to success.

    • Meer Basit

      March 30, 2021 at 2:42 pm

      Exactly there are no shortcuts. Keep trying and be consistent, you will get approval.

  16. Shantanu Kumar

    March 30, 2021 at 12:58 pm

    Yeah! I am up to it, hope to get it soon.

  17. Unknown

    April 6, 2021 at 11:34 pm

    Please can you help me check if will be accepted

    • Meer Basit

      April 7, 2021 at 6:45 pm

      No it will not be accepted. What are you doing with your blog man, seriously??? It is all messed up. Most of the bloggers start blogging without enough research and planning. Go through basics of blogging “How to start a blog” and must read Google Publisher Policies.

  18. Luke Sim'tunda

    April 7, 2021 at 5:20 pm

    Can you check mine, too. Any issue?

    • Meer Basit

      April 7, 2021 at 10:47 pm

      Any issue??? Plenty of issues.

  19. Xander

    April 25, 2021 at 9:06 pm

    Adsense is not approving my site I changed the domain name and 67 articles on my website and having 8 page indexed on Google search console I got this massage from adsense

    Valuable Inventory: No content

    Plz how can i fix it u can check out my site

    • Meer Basit

      April 26, 2021 at 10:49 pm

      (1) Quality is missing, your website is a total mess (2) Your content seems to be copied as well (3) Your Font-size is too small (4) Widgets and sidebars are too close to each other (5) You are using poor and low quality thumbnails (6) You have used single thumbnail for so many articles (7) You need plenty of improvements on your website. Just creating content is not enough (8) Create content with interest and focus. You are doing just a formality. Visit the blogs similar to your blog which are monetized by AdSense and compare them with your blog (9) Though you have created plenty of articles but only 8 are indexed, tells you that you need improvement.

  20. Xander

    April 25, 2021 at 10:59 pm

    Thank you I will go through it

  21. Bama's Food Palace

    April 30, 2021 at 3:20 pm

    We've found policy violations on that are preventing your site from being approved:
    Valuable Inventory: No content

    Please rectify my issues and give ideas.

  22. Xander

    April 30, 2021 at 6:41 pm

    Meyer's world can u plz check my website again I need to know if am getting it

    • Meer Basit

      April 30, 2021 at 11:53 pm

      You have done corrections in item page, but your homepage is still messy. Your thumbnails are ridiculous. Your homepage looks spamy and congested.

  23. Arunim

    May 28, 2021 at 11:40 am

    I was also unable to get adsense approval bcz of No content violation. Here is the link of my blog please tell me what could be the problem.

    • Meer Basit

      May 29, 2021 at 5:55 am

      Quality is missing. Go through our recommendations and reasons thoroughly. You will get your answer.

  24. Eucca Finance

    July 28, 2021 at 8:13 am

    What do you think could be wrong with my site (

    • Meer Basit

      July 29, 2021 at 4:56 pm

      (1) First of all none of your blog post is indexed in Google. It means that there is no organic traffic in your website.
      (2) Your Thumbnail quality is poor as we have shown above how good thumbnails look like.
      (3) Important pages such as Privacy Policy, Disclaimer are missing.
      (4) font-size on item pages is very small.
      (5) Carefully read our guidelines and tips again.

  25. Lavanya

    August 9, 2021 at 3:29 pm

    Hello..I have started a new blog can you please check and give suggestions before applying to adsense, as I too got no content policy. I understand that I have less articles. Can you suggest how to improve organic traffic.

    • Meer Basit

      August 10, 2021 at 5:59 am

      I have thoroughly explained each and everything in the post, please read the guidelines carefully and go through your blog:

      Few Suggestions:

      (1)Submit your blog to Google Search Console, so that your blog and blog posts will be indexed in Google.
      (2)Consistently create original, unique and quality content, organic traffic will come naturally to your blog.
      (4) There should be a proper and short name of a blog. “English Short Stories Corner and Much More” is not an appropriate name. Make it “Arthi Stories Corner”. Write the other things relevant to your blog in the blog description.
      (5) Your blog’s Favicon is also missing.

      (6)In my opinion your theme is not suitable for your niche. Use one of these builtin Blogger themes:

      (1)Dynamic Views Snapshot
      (2) Dynamic Views Magazine
      (3) Emporio

  26. Joseph

    August 12, 2021 at 6:31 pm

    Hi I have followed your recommendations but for some reason I still can’t get AdSense approval, kindly what might be the problem please? (it’s a fairly new site)

    • Meer Basit

      August 13, 2021 at 6:00 am

      (1)First of all your content should be original. I don’t know whether your content is original or not.
      (2) There should be some organic traffic before you apply.
      (3) Your articles are good and well managed.
      (4) Is there enough space for displaying fix ads on your blog like on header, sidebar, etc? Add some Dummy ad banners with the text “Advertisement” on suitable places. Minimum Width of banner should be at least 300px.
      (5) Serious Issue: You have used very dim font colors on your homepage particularly Footer. Your Footer is giving a very poor impression. If you use the white color for font make sure to make it bold and give the dark background, so that it will be clearly visible. The text on your blog should be easily readable both on desktop and mobile devices.
      (6) Visit the blogs related to your niche and get ideas from them like what are the things that your are missing.

  27. Joseph

    August 13, 2021 at 9:17 pm

    Thanks a lot for the insightful feedback. Working on it

    • Meer Basit

      August 15, 2021 at 6:02 am

      You’re most welcome, Joseph!

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