How To View Google Analytics In WordPress Dashboard | Site Kit By Google

Have you just installed WordPress and looking for the analytics/stats of your website? Don't worry, Site Kit By Google plugin is there to show your website stats/analytics on your dashboard. By default WordPress doesn't show you the stats and analytics of your website like Blogger, so you need to install a plugin.

The Site Kit By Google is a free and secure WordPress plugin that connects your website to Google Search Console & Google Analytics to show the stats/analytics of your website. Besides Google Search Console and Google Analytics you can also connect other services such as PageSpeed Insights, Google AdSense, Optimize(For Creating A/B Tests) and Tag Manager.
 
Google Search Console is a free SEO tool and a web service by Google, which allows website or blog owners to check indexing status of their pages, tells you about website performance, errors, warnings, URL inspection, coverage, sitemaps, mobile usability and more.
 
Before you follow below steps you must create a Google Search Console account. If you already have a Google Search Console account and linked to your website then you don't need to create a new account. You just have to sign-in with the Gmail ID that you have used to create Google Search Console account. 
 
Read this tutorial to setup/connect website to Google Search Console:
 
Google Analytics is a sophisticated tool which provides you detail information about your website traffic, you can get a deeper understanding of your customers/visitors. It helps you to grow your business by analyzing what is working and what is not and how to fix.

The Google PageSpeed Insights tool gets your PageSpeed score and use PageSpeed suggestions to make your website faster.
 
This tutorial will go in the following sequence step-by-step:
  • How To Install Site Kit By Google Plugin
  • How To Connect Google Search Console
  • How To Connect Google Analytics
  • How To Connect PageSpeed Insights
  • How To Connect Google AdSense
 
How To View Google Analytics In WordPress Dashboard | Site Kit By Google 1

 
Follow the below steps:
  • Login to your WordPress Admin section.
  • Click "Plugins".
  • Click "Add New".
 
How To View Google Analytics In WordPress Dashboard | Site Kit By Google 2

  • In the plugin search-bar type "Site Kit by Google".
  • Site Kit by Google will be listed along similar plugins. 
  • Click "Install Now" button of "Site Kit by Google" plugin.

How To View Google Analytics In WordPress Dashboard | Site Kit By Google  3

  • Click "Activate".

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  • You will see a message, "Congratulations, the Site Kit plugin is now activated".
  • Click the "START SETUP" button.

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  • Now here it wants two things (1) To verify that you own your website (2) Setup Google Search Console. Both things will be done once you sign-in.
  • Click "Sign in with Google" button. Make sure to use that Gmail ID which you used to create Google Search Console account. 
  • The "Amazon FBA Consultant" here is the name of website, so don't get confused with it. In your case there will be the name of your website.

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  • Enter your Gmail ID.
  • Click Next.

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  • Enter your Password.
  • Click the "Next" button.

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  • Here Site Kit wants permission to access your Google Search Console's data.
  • Click "Allow".

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 9

  • Here Site Kit wants permission to manage the list of websites that are linked with Google Search Console.
  • Click "Allow".

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  • Now it wants you to confirm your permissions that you gave above.
  • Click ''Allow".

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  • Here you can see that the ownership has been verified.
  • Now it is asking you for the permission to access your Google Account data to display metrics/stats on website's dashboard.
  • Click "Allow".

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  • You can see that the Site Kit has been successfully connected to Google Search Console account.
  • Click "Go to my Dashboard" button.

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  • Here you can see a green tick on Search Console means it is connected to Site Kit.
  • Now click "Analytics" to connect your Site Kit to Google Analytics. The Site Kit itself will create Google Analytics account on same Gmail ID.

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 14

  • In the above steps you were already signed in, so it will ask you to choose a Gmail account. 
  • Click your Gmail account.

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  • Site Kit wants permission to download your Google Analytics data.
  • Click "Allow".

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 16

  • It will ask you to confirm the permissions that you gave above.
  • Click "Allow".

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 17

  • Choose your Country.
  • Tick the checkbox that says, "I also accept the Data Processing Terms as required by GDPR".

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 17

  • Tick the checkbox that says, "I accept the Measurement Controller-Controller Data Protection Terms for the data that I share with Google".

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 18

  • Click "I Accept" at the bottom. The options followed by four checkboxes are optional.

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  • You can see that the Site Kit has successfully created your Google Analytics account.
  • Click "Go to my Dashboard".

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  • You have successfully connected Google Analytics to Site Kit.
  • Now it is time to connect PageSpeed Insights. It needs only one click to connect.

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  • Click the "PageSpeed Insights" service.
  • As soon as you click it will be installed and connected to Site Kit.

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  • You can see that the three services Search Console, Analytics and PageSpeed Insights have been successfully connected.

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 23
 
  • When you create new Search Console and Analytics accounts you don't see stats on your dashboard because initially they take a day or some hours to gather data.

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  • You can individually access Google Analytics and Search Console from Site Kit dashboard. To check the PageSpeed Insights scroll down to bottom.

How To View Google Analytics In WordPress Dashboard | Site Kit By Google 24

How To Connect Google AdSense

You have successfully connected Site Kit with Google Search Console & Analytics which are necessary for showing your website stats. If you want to display Google ads on your WordPress site and want to view stats like earnings, ad clicks, RPM, CPC etc, on your dashboard then connect your Google AdSense with Site Kit.
 
If you don't have a Google AdSense account read the below tutorial to create one. If you already have a approved Google AdSense account and your website is linked with it then you don't need to create new AdSense Account.
 
To connect your Google AdSense account in Site Kit we have created a separate tutorial. Go through this tutorial: 

 
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