Pinterest: How To Add/Create Or Upgrade To A Free Business Account

There are two types of accounts on Pinterest, personal and business account. Both are free to create. With Business account you get access to some of the pro features like Analytics and ads. It helps you to get more control over things like content attribution(marketing align with sales, determines your budget, and can improve your content quality) and branding(establish an image of your company or products in the eyes of customers).

You can sign-up for a business account directly or you can upgrade an existing personal account. If you upgrade your personal account to business account you will have two accounts(personal & business). It is up to you whether you manage both the accounts or delete your personal account. You can convert back to your personal account as well. You can close a Pinterest account from Account Settings. 

In this tutorial you will learn step-by-step to How To Add/Create Or Upgrade To A Free Business Account .


How To Add/Create Or Upgrade To A Free Business Account On Pinterest

Step 1:

  • If you don't have a Pinterest personal account and want to sign up for a new Pinterest business account directly Click Here
  • Enter your Email & some password.
  • Click Create account.


  • Choose Language and Country.
  • Click Next. 
  • Follow the Step 2.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • If you want to upgrade your existing Pinterest Personal account Click Here.
  • If you are already signed in, your email will be listed.
  • Click Continue OR

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • Sign in to your Pinterest account.
  • Click three horizontal dots at top-right corner.
  • Click Add a Free Business Account.
  • Follow the Step 2.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

Step 2:

  • Add your Business name. It could be anything, your name, your company's name, your website name etc.
  • Choose your business.
  • Click Next.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • If you want to add an email to get notifications and updates enter an email or if you don't want then click Later.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • Enter your website URL.
  • Click Next.
  • If you don't have a website click Later.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step



  • Choose an option regarding running ads on Pinterest.
  • You can later create ad campaign from Analytics as well.  
  • Click Next.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • Click the third option "Build your profile" to edit your profile.
  • You can edit profile from Edit Settings as well.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • Upload a profile picture for your account.
  • Edit your Username. When you create a new account Pinterest by default adds your email in Username. Make sure to enter a meaningful name because it becomes part of your Pinterest profile URL.
  • Enter "About your profile".

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • One of the features of Pinterest business account is that you can set a header picture as well.
  • Open your Pinterest profile and click the Edit icon at top-right corner.
  • You can upload an image or video.
  • You can choose a board as well.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

How To Create Boards & Pins On Pinterest Business Profile

Boards are simply your containers or folders where you add items called Pins. Boards help you to arrange your items in a structured way, so that you can easily manage your Pins and will be easier for visitors to follow their desired Board and find the relevant Pins on your Pinterest account.

A Pin contains an image, title, description and a destination URL(optional). If you add destination URL the image and URL are merged together like when you click the image you will be redirected to some website, blog, blog post or any product detail page. So people use Pinterest to promote their content and products using images on Pinterest. Pinterest is a great social media platform to drive traffic to your website.

Create Board On Pinterest

  • Open your Pinterest Profile.
  • Click Boards.
  • Click + symbol.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • Enter the Name of  board.
  • Click Create.


  • Hover the mouse over the board and click Edit symbol.

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • You can choose the category of board.
  • You can keep your board secret as well.
  • There are three other options as well: Delete, Archive and Merge. 

How To Add/Create Or Upgrade To A Free Business Account On Pinterest - Step By Step

  • On Pinterest, Archive will hide your board from your profile and you won't be able to save new pins to it. You can Unarchive your board later to make it active again.


  • On Pinterest, you can merge/combine the pins of two boards by sending pins of one board to the other, but it will delete the board from which you will move the pins.


Create Pin On Pinterest

  • Now open the Board on which you want to add Pins.
  • Click the + icon just above the Board title.
  • Click Create Pin.

How To Create Boards & Pins On Pinterest | Learn How To Use Pinterest

  • Now here, there are two options to add image. One, you can upload from your computer and second, you can import from a website.
  • First option is pretty simple just upload the image, add title, description. Destination link(URL) is optional.
  • Here we will show you how to Save from site.


  • Click Save from site.
  • Paste the URL of a post, article or a webpage.
  • Click the arrow pointing towards your right.

How To Create Boards & Pins On Pinterest | Learn How To Use Pinterest

  • Here you can see that lot of images have been imported from my blog post.
  • Click your desired image.
  • Click Add to Pin.


  • You can see that the URL of the blog post has been automatically included in the "Destination Link" field. It means whenever someone will click this image the webpage or blog post will be opened.
  • Add you title.
  • Add description about your Pin.
  • Click Save

How To Create Boards & Pins On Pinterest | Learn How To Use Pinterest

  • Click "See it now".

How To Create Boards & Pins On Pinterest | Learn How To Use Pinterest

  • Here you can add a photo as well if you have tried a Pin. It is optional. For instance a girl is selling this dress on Pinterest and if she herself has tried this dress she can share her photo here. It will motivate the visitors to buy this dress because the person who is selling or promoting  this dress actually knows about it. This will increase the sale. 


  • To Edit your Pin simply hover over the pin and click Pencil icon.


  • This is how Pinterest works. Hopefully you must have a good understanding about Pinterest Boards and Pins.
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