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How To Add Google Analytics 4 Measurement ID In Tumblr

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How To Add Google Analytics 4 Measurement ID In Tumblr

Do you want to link Google Analytics 4 account to your Tumblr blog? You’re in the right place.

In this tutorial we will guide you step-by-step on how to link Google Analytics 4 account to your Tumblr blog by adding GA4 (Google Analytics 4) property Measurement ID in its theme settings.

The Google Analytics ID is also called “Measurement ID”. It is used to link a website or a blog to Google Analytics account.

The Google Analytics is a free web analytics service that tracks your website traffic and provides you different reports, data, and analytics, so that you can analyze your website traffic stats.

It shows you:

  • Users, Sessions, Bounce Rate, Session Duration, Active Users Right Now
  • Traffic Channels, Source / Medium, When do your users visit?
  • Users by time of day, Where are your users?, Sessions by country
  • What are your top devices?, Sessions by device, Data Acquisition
  • What pages do your users visit?
  • Daily Page Views, Monthly Page Views, Yearly Page Views
  • Site Search, Search Terms/Queries, Site Speed, Search Pages, and much more….

In order to Get Google Analytics 4 property Measurement ID you need to create Google Analytics 4 account first, so that’s why we have also covered how to create/sign-up Google Analytics 4 account in this article.

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In this tutorial we will cover following topics:

  • What Is My Tumblr Blog URL?
  • How To Create/Sign-Up Google Analytics 4 Account
  • How To Find Google Analytics 4 Property Measurement ID
  • How To Add Google Analytics 4 Property Measurement ID in Tumblr
  • How To Add Global Site Tag In Tumblr?

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01. What Is My Tumblr Blog URL?

URL of a blog is a web address through which it is located on internet. A typical URL of Tumblr blog is a subdomain of tumblr.com like example.tumblr.com, john.tumblr.com, artsworld.tumblr.com, etc.

Your Tumblr blog URL will be used in the Section 2 below. In case you’re a beginner and don’t know what is your Tumblr blog URL then you can learn in this section.

You can find your Tumblr blog URL in two ways (1) From Tumblr Dashboard (2) From Edit Appearance.

From Tumblr Dashboard

  • On your Tumblr Dashboard hover over your profile icon.
  • You will get your Tumblr blog URL.
What Is My Tumblr Blog URL? 1

From Edit Appearance

  • Click Account Icon located at your top-right corner.
  • Scroll down to bottom and click Edit Appearance.
What Is My Tumblr Blog URL? 2
  • You can find your Tumblr URL in the Username section.

02. How To Create/Sign-Up Google Analytics 4 Account

In this section we will guide you step-by-step on how to create/sign-up Google Analytics 4 account and add your Tumblr blog URL.

Before you start you must have a Gmail account and you’re logged into it.

  • Go to Google Analytics Website.
  • Click Start measuring button.
How To Create Google Analytics Account 1
  • In the Account name enter your blog name or something relevant.
How To Create Google Analytics Account 2
  • Click the Next button.
How To Create Google Analytics Account 3
  • In the Property name enter your blog name or something relevant. A property represents a business’s web and/or app data.
  • Choose your Reporting time zone & Currency.
  • Skip/Ignore the show advanced options.
  • Click Next.
How To Create Google Analytics Account 4
  • On the Business information choose the relevant information. You can also leave this section as it is.
  • Click Create button located at the bottom.
How To Create Google Analytics Account 5
  • Choose your Country.
  • Tick the checkbox to accept the Google Analytics Terms of Service Agreement.
  • Click I Accept button.
How To Create Google Analytics Account 6

You have successfully created your Google Analytics 4 account, now you have to setup a data stream.

The data stream is a flow of data from your Tumblr blog’s visitor to Google Analytics. When you create data stream Google Analytics generates a unique Measurement ID and tracking code that you add in your Tumblr theme settings and HTML code, to collect data.

  • In Choose a platform click the Web because Tumblr is a website not an app.
How To Create Google Analytics Account 7
  • In Website URL enter your Tumblr blog URL. The “Tumblr blog URL” has already been discussed in the Section 1 above. (If you’re using the custom-domain on Tumblr then enter the URL of your custom domain here, like example.com).
  • In Stream name enter your Blog name. It could be anything.
  • Click Create stream button.

You have successfully added your Tumblr blog URL in the Google Analytics account. Now follow the other two sections to add Google Analytics 4 ID in Tumblr.

How To Create Google Analytics Account 8

03. How To Find GA4 Property Measurement ID

In this section you will learn how to find Google Analytics 4 property Measurement ID that you will add in your Tumblr account.

  • Go to bottom of the Left-sidebar in your Google Analytics 4 account.
  • Click Admin.
How to find Google Analytics ID 1
  • Go to Property column.
  • Click the Data Streams.
How to find Google Analytics ID 2
  • Go to the Web tab and click your Data Stream that you had created in the Section 2 above.
How to find Google Analytics ID 3
  • The Google Analytics 4 property Measurement ID begins with “G-“.
  • Click the Copy Icon to copy the Measurement ID.

Now follow the next section to add this ID in your Tumblr Theme Settings.

How to find Google Analytics ID 4

04. How To Add GA4 Property Measurement ID in Tumblr

In this section you will learn how to add Google Analytics 4 property Measurement ID in your Tumblr theme settings.

  • On your Tumblr Dashboard click the Account Icon to expand its options.
  • Click the Edit Appearance located at bottom.
How To Add Google Analytics ID In Tumblr 1
  • Go to Website Theme section and click Edit theme.
How To Add Google Analytics ID In Tumblr 2
  • Scroll down to THEME OPTIONS section.
  • Paste the Measurement ID (Google Analytics 4 ID) in the Google analytics ID field.
  • Click Save.

05. How To Add Global Site Tag In Tumblr

The Global Site Tag is a tracking code that you insert in the header section of your theme. This code tracks information on your website and forwards it to Google Analytics.

Global Site Tag is also used when your Tumblr theme doesn’t provide Google analytics ID field in Theme Settings.

The Tracking Code contains your GA4 property Measurement ID.

You can copy the Global Site Tag code from Google Analytics account and Paste into the <head> </head> section of your Tumblr theme.

Follow the steps to learn How to get Global Site Tag on Google Analytics and How to add into your Tumblr Theme.

Get Global Site Tag

  • Go to your Google Analytics 4 account.
  • Click Admin from the Sidebar.
How To Add Global Site Tag In Tumblr 1
  • Now go to Property column and click Data Streams.
How To Add Global Site Tag In Tumblr 2
  • Click anywhere on your Data Stream.
How To Add Global Site Tag In Tumblr 3
  • Scroll-down to Tagging Instructions section and expand the Global site tag (gtag.js).
How To Add Global Site Tag In Tumblr 4
  • Click the Copy icon to copy your Global Site tag.

Follow the next steps to Paste this code into your Tumblr Theme.

How To Add Global Site Tag In Tumblr 5

Insert Global Site Tag Into Your Tumblr Theme

  • Go to your Tumblr account and click Account icon.
  • Scroll-down to bottom and click Edit Appearance option.
  • Now go to Website Theme section and click the Edit theme button.
How To Add Global Site Tag In Tumblr 6
  • Click Edit HTML link to open the HTML code of your Tumblr theme.
How To Add Global Site Tag In Tumblr 7
  • Now search for </head> tag in your Tumblr theme.
  • Just above the </head> tag Paste your Global Site Tag code. As you can see that we have added the code where </style> tag ends just above the </head> tag.
  • Click Update Preview button and wait for the Save button to appear.
  • Click the Save button.
How To Add Global Site Tag In Tumblr 8

So it was all about linking your Google Analytics 4 account to your Tumblr blog. Hope it would have helped you. Visit your Google Analytics account regularly to check your Tumblr blog traffic statistics.

When you link a new blog to Google Analytics 4 account, initially it takes up to 48 hours to collect your blog data, so don’t worry if you don’t see reports, graphs, charts, etc, in Google Analytics.

If you like this post then don’t forget to share with the other people. Share your feedback in the comments section below.

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Meer Basit is the founder of Meer’s World. He’s been running the show since launching the blog back in 2018. By background he is a computer scientist. Primarily, he creates content around blogging (WordPress, Blogger, Tumblr), SEO, affiliate programs, earn-online, reviews, eCommerce, & technology. He has got years of professional experience in web programming, computer programming, databases, data warehousing, & transcription. In general, he likes traveling, gardening, watching movies, is a passionate cricketer, creative writer, and a GSD lover.

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