You must have heard lot about the Bounce Rate of a website like Bounce Rate is very important for your website, good Bounce Rate, average Bounce Rate, low Bounce Rate, high Bounce Rate, but do you know that what exactly is Bounce Rate?
In the simplest words Bounce Rate can be defined as, somebody visits your website’s homepage or any other page directly from social media or from Google Search and leaves without visiting any other page of your website. In other words it is the percentage of people come to your page and leave without going to another page.
So it is clear from the definition that it is not a good sign for your website if somebody visits your website and leaves without exploring other pages, tells you that you are doing something terribly wrong.
Let’s understand it with a practical example that why the word “bounce” is used. When you throw a tennis ball against a solid wall or hit on the concrete it bounces back straight to you, it does not go here & there.
So take this ball as a website visitor like when he hits(visits) your website engage him in a way that instead of bouncing back straight he should move here and there. Always remember that low Bounce Rate is always good for the performance of a website.
- Why Low Bounce Rate Is Important
- Bounce Rate For Single Page Website
- What is Exit Rate
- Difference Between Bounce Rate & Exit Rate
- Average Bounce Rate by Industry
- How To Check Bounce Rate of a Website In Google Analytics
- What Are The Causes Of High Bounce Rate
- How To Reduce Bounce Rate of a Website
- How To Reduce Bounce Rate of an eCommerce Website
Why Low Bounce Rate Is Important?
Low Bounce Rate increases you website ranking because Google starts to trust on your website when it measures that visitors are exploring your website and spending time. When website is ranked higher it increases the website traffic as well. A bounced session has a duration of 0 seconds
Let’s say a visitor comes to your page from Google search. He likes your page content and finds it useful. He spends 15 minutes on that page and leaves without visiting any other page. Now Google Analytics will count his Average Time on Page as zero despite he spent 15 minutes. Google Analytics counts Average Time On Page based on bounce rate.
Bounce Rate For Single Page Websites
As we discussed the importance of low bounce rate for websites, but what about the websites which have only single page, obviously there will have been a very high bounce rate.
Is high bounce rate really a bad thing?
What Is Exit Rate
On Google Analytics with Bounce Rate you will also see Exit Rate as well. Exit Rate can be defined as, the percentage or rate at which people leave page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s). Like the low Bounce Rate, Low Exit rate is also good for website, but for pages like Order Confirmation page or Thank You page high Exit Rate is normal.
- Exit Rate(%) = (number of exits) / (number of page views)
Diff b/w Bounce Rate & Exit Rate
- Exit Rate: Page B > Page A > Page C > Exit
- Bounce Rate: Page A > Leaves
Average Bounce Rate By Industry
To count the average Bounce Rate some SEO experts collected the Bounce Rate of 3500+ different types of websites from their Google Analytics accounts, the average Bounce Rate found to be 61%. Bounce rate varies from industry to industry. A Bounce Rate that is good for one industry might be considered bad for the other industry.
- Bounce Rate For Retail/eCommerce Website: 20% to 40%.
- Bounce Rate For Landing Pages: 70% to 90%.
- Bounce Rate For Portal Site: 10% to 30%.
- Bounce Rate For Service & FAQ Sites: 10% to 30%.
- Bounce Rate For Content Type Of Sites: 40% to 60%.
- Bounce Rate For Lead Generation Sites: 30% to 50%.
How To Check Bounce Rate Of a Website In Google Analytics
- Go to your Google Analytics account.
- Click Home, though it will have been selected already.
- You can see the most recent Bounce Rate there.
- Click “Behaviour”.
- Click “Overview”.
- You can check Bounce Rate of you website along with Average Time on page & Exit Rate.
- You can change the time period as well as we have shown with an Upward arrow.
- Go further down to check the Bounce Rate & Exit Rate of every page.
- Click “Behaviour”.
- Click “Site Content”.
- Click “all Pages”.
- You can see the Bounce Rate of each page. Click on the Bounce Rate box to sort the bounce Rate from high to low or low to high.
- Here you can see that 1st page has 100% bounce rate means none of the visitor of this page has visited any other page. The 2nd page has a Bounce Rate of 20% means only 20% people didn’t visit other pages, rest of the 80% visitors have visited other pages.
- Click “Acquisition”.
- Click “All Traffic”.
- Click “Channels”.
- You can see the traffic channels and their Bounce Rate.
- “Organic Search” means traffic coming from Search engines like Google.
- “Direct” means somebody opens your website by URL.
- “Social” means Social Media like Twitter, Facebook, Pinterest etc.
- “Referral” means traffic from other websites.
- Click “Audience”.
- Click “Mobile”.
- Click “Overview”.
Causes Of High Bounce Rate
How To Reduce Bounce Rate Of a Website
01. Visitors Expectation
An intelligent blogger or the website owner is the one who reads the mindset of his expected visitors. You should do and offer all those things on your website that a visitor would expect. Are you ranking for the things that you want to rank for? Because if you’re ranked for the wrong stuff the people will leave your website without visiting other pages. Target your audience.
02. Show Your Content First
04. Design Minimalist Pages
05. Cross links & Related Posts
06. Use Visual Content & Formatting
07. Remove Dates From Your Posts
08. Don’t Put Social Media Counters
09. Use Google Analytics Stats
Google Analytics is a great SEO tool for analyzing the performance of your website. We have shown step-by-step to how to check Bounce Rate of a website from different angles. You can check which of the pages are causing low Bounce Rate and which are causing the high Bounce Rate. You can make necessary changes in those pages which are causing the high Bounce Rate.
You can analyze the traffic channels as well like which type of traffic has low Bounce Rate & which has high Bounce Rate.
10. Optimize Your Website
One of the most critical aspects of website optimization is SEO(Search Engine Optimization). Website optimization drive more traffic, increase conversions, and grow revenue. People love to spend time on fast performance & secure websites.
It is very important that you must launch you website on a reliable, secure and fast web hosting which should support features like Caching, CDN etc. How good maybe your website if it is hosted on a insecure and unreliable web hosting, it can’t perform well. If you want superior performance you can host or transfer your website to Dedicated Server hosting or VPS hosting instead of Shared hosting.
- HostGator Web Hosting
- Namecheap Web Hosting
- Kinsta Managed WordPress Hosting
- ResellerClub Web Hosting (India/Worldwide)
- Inspedium Web Hosting (Pakistan)
You can use fully optimized, fast-performance, modern & responsive themes for your website which have been developed using the state-of-the-art technologies like Ajax, Bootstrap, HTML5, CSS3, AMP etc.
How To Reduce Bounce Rate Of An eCommerce Website
Bounce Rate matters a lot for eCommerce websites because a lower Bounce Rate fairly increases the conversion rates that means more sales and more revenue. Lower Bounce Rate increases the rank of your website & website pages on Google. When your pages are ranked higher it massively increases the organic traffic of your website. When there is more organic traffic there are more conversions & that means more revenue.
- Make sure that your users feel that they are in the right place. The first thing for which your website visitor ask question to himself that, is he in the right place?
- When people visit eCommerce website they look for the authenticity as well i.e whether it is scam or not. If your eCommerce website is acknowledged by a top journal, magazine or a company like Forbes, you can highlight them on your website which will increase the trust of new visitor.
- If you promote your website products via Google ads, Facebook ads or banners etc, remember to show all the offers and features in your landing/product page, which you will mention in your ads. Like let’s say you mention “free shipping” offer in your ad, now you must clearly show “free shipping” in your product page as well.
- Tell your users what should they do next. Show other recommended items in the store. Show Daily Deals, Hot Sale, New Arrivals, Featured Products, Best Selling Products, You May Also Like etc.
- Make your website very fast and responsive. Most of the eCommerce websites are loaded with plenty of features and products that make them very slow. People don’t like slow websites. According to Google few seconds can make a lot of difference in Bounce Rate. As page load goes from 1 seconds to 5 seconds the probability of Bounce Rate increases by 90%. Google SEO experts consider ideal time for page load time is 3 seconds.
Features Required For a Modern eCommerce Website Theme
Today in order to make your eCommerce website competitive, very fast, professional, attractive and responsive your eCommerce website theme must be built with these advance features:
One-Step Checkout, Price Slider, Powerful Ajax Shop, Ajax Cart, Ajax Wishlist, Ajax Compare, Ajax Search, Ajax Layered Navigation, Guest Wishlist, Retina Ready, Mega Menu, Lazy Load, AMP, RTL Support, Mobile-Friendly, Advance Carousels, Product Slider, Multi-Tab Product Modules, Multi-Layouts, Cross-Browser Compatibility etc.
The One-Step Checkout feature simplifies & speeds up the checkout process in your online store and increase your sales. Ajax Layered Navigation provides a rich experience to customers that they can search/filter products based on their product attributes. AMP(Accelerated Mobile Pages) is a standard for any publisher to have pages load quickly on mobile devices.
Ajax Add to Cart allows users to include single products or variable products in the cart without the need to reload the entire site each time. Lazy loading is an optimization technique that delays the loading of unnecessary objects such as images and speeds up your website.
- WooCommerce Themes
- 3dcart Themes
- BigCommerce Themes
- Shopify Themes
- Cart66 Themes
- CS-Cart Themes
- Drupal Commerce Themes
- Easy Digital Downloads Themes
- Ecwid Themes
- Jigoshop Themes
- Magento Themes
- OpenCart Themes
- osCommerce Themes
- PrestaShop Themes
- UberCart Themes
- VirtueMart Themes
- Zen Cart Themes