Are you new to blogging world? Have you spent months on writing blog posts, but no idea whatsoever to write blog posts that could rank in top search results and bring organic traffic to your blog? Don’t worry! You are in the right place, we will guide you on how to write an ideal blog post.
An organic traffic is the website traffic comes from the search engines through your blog posts and pages as a result of user search queries. Google, Bing, Yahoo, DuckDuckGo, Baidu etc, are some of the popular search engines.
Though new bloggers publish plenty of blog posts but very few percentage of them are ranked in search results. Now the question is, why few blog posts are ranked, but rest are not?
There are two reasons (1) You must have done something right on those posts intentionally or unintentionally that they are ranked (2) There is a possibility that the content relevant to those ranked posts might not have been already written by someone else or good enough to be ranked in the search results.
For example, you decide to write a post on “How To Install Windows 10 in Your Computer”. If you write the post to-the-point and cover all the steps, there is a high-probability that your post will be ranked sooner or later depending on the competition.
In this post we will discuss all those guidelines and tips which are important for writing an ideal blog post.
01. Post Title
The post title is one of the key components of your article/post. Always write an effective post title by including the most important keywords in it.
The post title shouldn’t be too long or too short.
Instead of writing generalized post titles limit the scope of your blog posts by writing the specified titles.
If your titles are more generalized your blog posts may not get ranked in top search results. The generalized post titles are only ranked quickly if your blog is old or if there is a little competition.
For example, “How to make money online” is a generalized post title. When you will search on Google there will be tons of content(posts and pages) under this tittle and keywords.
Now let’s see how you can make the above post title more specific. Here are some examples, “How to make money online from blogging”, “How to make money online from freelancing”, “How to make money online from Instagram”, etc.
You can make these titles even more specific like “How to make money online from freelancing in United States”, “How to make money online from fashion blog”, “Best Pinterest niches to make money online”, etc.
Let’s take another example. This is a generalized post title, “Best Smartphones to buy in 2021”. If you search this title on Google you will see the posts of top tech giants such as Tech Radar, CNET, Tech Crunch etc, they will never allow your blog post to get ranked in top search results.
Now let’s see how you can make the above post title more specific. Here are some examples, “Best Smartphones under $100 to buy in 2021”, “Best Smartphones with dual selfie camera in 2021”, “Best Smartphones with quality camera under $150 in 2021”, etc.
02. Post Content
Content or post body is the most important part of a blog post. In this section we are going to discuss all the important things related to the content.
We just discussed how to write an effective title for a blog post, but we are not fully finished with the title, there is a relationship exist between the post title and post content.
Your content should revolve around the scope of your post title.
While writing the content don’t go far from the scope of the title. If you go too far readers might lose the interest and leave your page. Search engines count such leaves in a negative way and lower the rank of such posts in search results, which ultimately increases the bounce rate of your blog.
Create original, unique and solution-oriented content. Don’t write to impress internet bots and crawlers, write to impress the readers. If you impress the readers the bots and crawlers will be automatically impressed.
What do you mean by “Impress the Readers”?
It means that for whatever purpose you created the blog post should fulfill that purpose. It must provide the solution or content for which readers would visit your blog post. If your post fulfills the readers expectation, you have impressed them.
Never ever try to copy or recreate the content of other blogs, affiliate sites, and websites. Search Engines algorithms are AI(Artificial Intelligence)-based, way smarter than you. They mark all such blog post as spam.
One question that web publishers often ask, “What should be the ideal length of a blog post”?
There is no such thing like “ideal length”, but if your blog post contains 800 to 2,500 words it is considered good, more words means more keywords. Your blog post can rank for so many keywords.
Often newbies add unnecessary and repetitive content to make their blog post lengthy. Don’t repeat the same keywords again and again unnecessarily. If a keyword comes naturally it is OK, but if you deliberately repeating then you are simply destroying the SEO of your blog post.
The first two paragraphs of your blog posts are very important. It is an opportunity for you to catch the attention of readers. Readers can get an idea like what they are going to expect in the post. If you catch their attention they will stay on your post by the time they don’t finish reading it.
Ask a question, share a fact or something personal in the first paragraph and summarize the solution in second paragraph, is the best practice. Whatever approach you adopt, make sure that it should engage readers.
The length of the paragraph in your blog post should not be more than 3 lines. Do remember that Google gives huge priority to mobile-friendly websites and blog posts. If you write lengthy paragraphs it will be difficult for smartphone readers to read your content.
Properly format and structure your content, it will be easier for internet bots and crawlers to extract information. Besides crawlers and bots it will also be easier for readers to read your content.
Use headings, bullet list, spacing etc, to format you content. Always add space of one or two lines when you insert images. There should be a distance(space) between the text and image. The size(width and height) of the thumbnail image for every post should be the same.
Another question that people often ask, “Can you use more than one h1 tag in a blog post”?
There are different opinions on it. It is a better practice to use only one h1 tag. More than one h1 tags are acceptable for Google, but Bing does not index blog posts with more than one h1 tags. Only use h1 when necessary otherwise don’t use it.
Images are also crucial for a blog post, they engage readers. By adding the quality images you can improve the user-experience, as a result people spend more time on your posts.
You can present very important concepts/information using images in a very creative way, that may not be possible using simple text.
Though images are important, but it does not mean that you start adding unnecessary images. If you add unnecessary images they will slow down your page. Only add if required!
There are three common mistakes that new bloggers make (1) They don’t optimize the images (2) They don’t name images before uploading, instead use numbers, characters etc, such as 123.png, abc.jpeg, image1.jpeg, image2.jpeg, etc (3) They don’t add ALT Text and TITLE Text on images.
Before uploading an image add a meaningful name to it. The image name should be similar to the post title. Always add a unique ALT Text and ALT Title.
Do remember that a good number of traffic comes to your blog through images, so never ignore to label images with meaningful names and titles.
The last section of every post is the conclusion.
It is not always necessary to add a conclusion. Conclusion matters most for review posts where you have to provide a final verdict or opinion. In the conclusion of a normal post you can summarize the post in few lines.
Meta or Search Description provides a short summary of a web page or blog post. In general the length of meta description is 150 to 160 words. It appears on two places (1) On the search results below the title (2) On social media posts below the thumbnail and title.
In the Meta Description you can add important lines of your post which contain the most important keywords. Normally, the first two lines of a blog post are added into Mega Description.
You can add Meta Description for a post from Post Settings. Don’t leave it empty!
So it was all about writing an ideal blog post. In short the crux of writing an ideal blog posts is, create original and unique content by considering what readers expect from you. Follow our tips and guidelines to get the amazing results.
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